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Brit uses still images to uncover the “human glitches” that reveal something unique and unrepeatable in the people she captures. Whether shooting production stills or key visuals for a brand campaign, the discipline of stripping a story down to its emotional essence allows her to identify the inner life of a character through observation alone.
This commitment to authenticity is the backbone of her ongoing project
Be The Real – a portrait and film archive spotlighting individuals living their most honest, unguarded moments.
The art of telling a compelling story in a single frame is proof of Brit’s process – constantly sharpening her instinct for extracting the extraordinary from an ordinary moment. It continues to elevate her work across both moving and still images, and brings intimacy and honesty to campaigns for so many modern brands, including Apple, White Claw, and State Farm.
Be The Real is an ongoing portrait series exploring how individuality can exist alongside community. Each subject is photographed as they are, without performance or polish, and paired with a short video accessible through a QR code inside the book. Together, the portraits and films create an intimate record of people who feel deeply rooted in themselves while being held by the communities around them.
At its core, Be The Real is about acceptance. The belief that we should not have to become someone else in order to be loved. This series is Brit Phelan’s way of finding and building a community that lives by that truth.
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